Marketing automation is a tool which makes your life easier in staying in touch with your customers. As it enables you to automate or personalise things based on your customers preference and thus resulting in building your brand value and helps to understand the psychology of your customers. It even allows you to automate things based on customer preference or taste. It resembles as the caring partner who will stay in touch during the times when the customer even has a single thought of switching to someone else. It will bring the customer again on your website to explore among the options and as its said if the relation is well built by the Trust of the Brand with the communication on time customer will end up staying with you forever. It can also remember your customers birthday and can share the personalised greetings.