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It is impossible to build a meaningful relationship without email marketing. As this type of business commence their business in automated or programmed manner so email marketing helps in maintaining a healthy relation with your loyal customers. Email marketing can be referred to as the person promoting your business and driving sales for you. As in a store we have persons guiding the visitors of the products, discounts and creating awareness about the products and build relationship accordingly. So, in E-commerce we have E-mails to promote about the product and personalise it as per their needs. Thus resulting in a loyal customer as its said if the service and the quality of the product are good and if doesn’t get conveyed to the right person at the right time we might end up losing our loyal customers.